.avif)
I engineer scalable Webflow ecosystems for B2B SaaS and ambitious brands. From data-driven UX to complex integrations, automation, and AI SEO, I turn your web presence into a high-converting growth engine.
+5 years
of WebOps experience
100%
Job Success Score
40x
AI Search Growth
.svg)
Teamflect is a growing HR tech B2B SaaS and an official Microsoft partner that originally struggled with a split website architecture: half rigid custom code and half WordPress. This fragmented setup caused slow performance and severe bottlenecks for their marketing team.
I consolidated their infrastructure into a single Webflow environment, migrating over 400 articles with zero SEO drop-off. Beyond training the team to operate the platform autonomously, the project included integrating their core tech stack (HubSpot, VWO) and pushing Core Web Vitals from a critical 34 to a stable 85-90. Operating as their WebOps partner for over three years, I execute new stakeholder requirements while balancing complex feature rollouts, marketing experiments, and strict page performance.
A comprehensive rebranding and deep architectural adaptation focused on SEO and AEO (Answer Engine Optimization). Within the first 28 days post-launch, search impressions scaled from 40 to 1,260, and the platform began consistently capturing leads directly from AI answer engines like ChatGPT, Gemini, Claude, and Perplexity.
The technical infrastructure relies on a direct MLS API integration (Repliers) to render real-time property data. A custom client portal, powered by Cloudflare Workers, enables users to save favorite listings. As a primary lead magnet, an AI-driven home valuation calculator was implemented to automatically generate and deliver comprehensive analytical PDF reports.
Led the GTM packaging and product strategy for a B2B SaaS platform targeting US-based SMBs. The product merges customized GoHighLevel CRM instances with "Max"—an AI agent handling operational heavy lifting (appointments, follow-ups, support). Shifted product positioning from an intimidating "AI bot" to an empathetic digital employee. Engineered a scalable Webflow architecture featuring segment-specific landing pages and seamless lead funnel integration (Webflow to GoHighLevel).
Designing B2B interfaces driven by business metrics. The user experience is architected around reducing friction in conversion funnels and maximizing user retention. Every design system is built with a deep understanding of modern browser capabilities, ensuring flawless translation from concept to scalable frontend development without technical compromises.
.svg){kind=icon}
Engineering high-performance, zero-maintenance web ecosystems. I implement rigorous architectural standards, complex native integrations (GoHighLevel, HubSpot), serverless logic, and automated lead routing. Strong focus on achieving green Core Web Vitals (CWV) and structuring data to meet modern Answer Engine Optimization (AEO) standards.
Seamless WordPress to Webflow transfer with no SEO impact.
Comprehensive infrastructure migration from legacy CMS platforms to a scalable Webflow architecture. I eradicate accumulated technical debt and bloated code while strictly preserving organic traffic and SEO rankings. The process includes deep technical audits, precise URL mapping, and seamless deployment with zero downtime for your marketing campaigns.
Seamless WordPress to Webflow transfer with no SEO impact.
Architecting and deploying fault-tolerant automation pipelines. From secure membership platforms (LMS, Gated Content) to custom calculators and serverless PDF generation via Cloudflare Workers. I synchronize Webflow with external databases and CRMs to ensure instantaneous, zero-latency routing of qualified leads.
.svg)